Directive
Performance Marketing for B2B Companies 📈
Our Take on Directive
Directive is a performance marketing agency based in Irvine specializing in revenue generation for B2B companies. The team employs a proprietary Customer Generation methodology that connects marketing performance directly to sales outcomes, moving beyond traditional attribution models. They offer paid media, content marketing, design, and revenue operations services, with financial modeling that forecasts sales impact rather than vanity metrics. Directive has generated over $1 billion in revenue for clients across the past decade. The agency works exclusively with B2B brands seeking measurable return on marketing investment and predictable pipeline growth. They are best suited for mid-market and enterprise companies that prioritize alignment between marketing spend and actual revenue contribution.
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Client Reviews
Sourced from Clutch, G2, Google & verified submissions
"SEO, PPC & Content Writing for Talent Acquisition Tech Co"
Directive provides SEO and PPC services for a talent acquisition technology company. The team's goals include improving the client's paid media ROI, increasing keyword rankings, and boosting organic traffic.
Emily January
Jan 2025
"Digital Marketing for Healthcare Consultation Firm"
Directive is supporting a healthcare consultation firm in building and managing their paid marketing campaigns focusing on LinkedIn ads. They've also helped set up PPC benchmarking and strategy.
Jack McInnes
Dec 2024
"Paid Ads Optimization & Mgmt for GRC Cloud Solution Co"
A GRC cloud solution company has hired Directive to optimize their paid advertising channels. The team has reworked the lead lifecycle, implemented a new strategy, and advertised on new platforms like LinkedIn.
Brock Wackerle
Dec 2023
"SEO & PPC for AI-Solution Provider"
With the goal of achieving 350 leads per month within 90 days, Directive ventured to conduct SEO, SEM, and PPC for an AI-powered solution provider. A team of strategists and designers spearheaded the project.
Bala Vishal
Feb 2020
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