FirstMotion

FirstMotion is a London-based AI search optimisation consultancy specialising in B2B software companies. The agency focuses on Generative Engine Optimisation, helping software vendors adapt to fundamental shifts in enterprise buyer behaviour—where AI tools like ChatGPT and Perplexity now function as primary discovery and evaluation channels rather than traditional organic search.

Recognising that referral traffic from organic search and review platforms like G2 and Capterra is declining, FirstMotion addresses the strategic gap this creates. The team works exclusively with B2B software companies to capture market share and pipeline through AI-first buyer journeys. The agency operates its own technology platform to deliver Generative Engine Optimisation strategies tailored to how modern buying units research and decide.

FirstMotion is best suited for B2B SaaS and software vendors seeking to establish visibility and influence within AI search environments where their target buyers now begin their evaluation processes.