New Perspective Marketing
Growth marketing for scaling B2B tech companies
4.8/5 from 5 reviews
Our Take on New Perspective Marketing
New Perspective Marketing is a B2B growth marketing agency based in Worcester, Massachusetts, specializing in demand generation and pipeline attribution for industrial, manufacturing, cleantech, agritech, and SaaS companies. The team comprises entirely senior staff with over 20 years of combined experience working with brands that sell complex products to technical buyers across extended sales cycles.
The agency offers demand generation programs, SEO and search visibility, HubSpot implementation and optimization, B2B content strategy, paid search and social, and website conversion optimization. As a Platinum HubSpot Partner, New Perspective handles strategy and execution in-house, eliminating handoff delays.
Recent client work includes generating $113M+ in pipeline for Carbon Clean within 60 days, driving 300% YoY lead growth for Williamson, and achieving 297% conversion rate improvements for Living Greens Farm. The agency is best suited for CMOs and VP Marketing leaders at scaling B2B tech companies seeking marketing that directly connects to revenue and withstands board-level scrutiny.
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Client Reviews
Sourced from Clutch, G2, Google & verified submissions
"Digital Marketing & Web Dev for Equipment Manufacturer"
New Perspective Marketing provides digital marketing services for an equipment manufacturer. The team has rebuilt the client’s website and created a content strategy for them to improve their brand awareness.
Don Doell
Nov 2023
"Digital Marketing for Technology Company"
New Perspective Marketing is handling a technology company's digital marketing efforts. Their responsibilities include handling the client's SEO, content creation, and email marketing initiatives.
Matan Cohen
Jun 2022
"Web Design & Digital Mktg for Environmental Services Company"
New Perspective Marketing provides web design and digital marketing services for an environmental services company. They have redesigned the client's site and are now focusing on their marketing side.
Laura Gillions
Nov 2021
"Digital Marketing for Solar & Energy Efficiency Company"
A solar and energy efficiency company hired New Perspective Marketing for digital marketing. The team is responsible for identifying the business gaps in PPC strategy and creating solutions across social media.
Christine Drew
Oct 2021
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