Serna Group

Serna Group is a Mexico City-based communications, digital marketing, and production agency serving multinational clients across Latin America. The firm specializes in corporate communications, crisis management, media training, influencer marketing, digital PR, and online reputation management. On the digital side, they offer SEO optimization, social media management, PPC campaigns, and website development, with a focus on maximizing campaign budgets across paid and organic channels. With over 15 years' experience, Serna Group has worked across consumer goods, pharmaceuticals, B2B, retail, lifestyle, technology, and security sectors. The team recently won a Bronze Lion at Cannes Lions 2025 for their "Bar del Golfo de México" PR campaign for Tecate Light. Operating from offices in Mexico City and Bogotá, they develop regional campaigns designed to shape audience conversations and drive business results. Best suited for multinational brands and Latin American companies seeking integrated PR and digital marketing support.